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Don't use deceptive tactics: They're illegal

As owner of a company in California, you need to be aware of California's laws regarding deceptive trade practices. These practices are explained as making false claims, providing misinformation or other tactics to get the public to buy a service or product despite knowing that the information given is false.

A good example of this could be claiming that a supplement can cure cancer. There is no such thing in 2019, and guaranteeing results is a surefire way to end up with a lawsuit against your company — or worse.

False advertising leads to legal woes

False advertising is forbidden in California, which means that you can't knowingly provide false information to the public in order to make a sale. You can't assure the public that your product will do something or is better than something else unless you have proof of your claims.

Certain other tactics are also forbidden, such as tampering with an odometer to make a car appear newer than it is or deceptively pricing items to appear as if they're on sale when they're really just being sold for the same price as before.

Deceptive pricing is particularly interesting because of the frequency with which it occurs in business. An example is if you post the price of an item as $75, but your goal is to sell it for $50. When you hold a sale and mark it down to $50, that's deceptive because of it being the price you wanted from the start.

If your business is accused of these practices, you need to defend it. Bad publicity could significant hurt your bottom line.

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